Business Clinic

Every business behaviour leaves evidence

Before changing your marketing, pricing, sales process or operations, first understand what your business is telling you.

Learn About Business Diagnosis

What is Business Diagnosis?

A business diagnosis is the process of investigating the evidence left by your customers and your business before deciding what to change.

We begin with questions like:

What is happening?
What evidence do we have?
What can we rule out?
Where is the breakdown?
What does the evidence suggest is causing it?
What should we change?
How will we know if the diagnosis was correct?

Because the problem you can see is not always the problem you need to solve.

The goal of business diagnosis is to understand what is actually going wrong, so that you can fix the right thing

How Business Diagnosis Works

1

Problem

What is happening?

2

Evidence

What do the numbers and behaviour show?

3

Elimination

What can we rule out?

4

Diagnosis

What is most likely causing the problem?

5

Intervention

What should we change?

6

Result

Did the change work?

How would you like to begin?

Choose the format that best suits your business and the level of support you need.

Observer

Perfect if you want to...

Learn by observing real business diagnoses
Follow the evidence and diagnostic process
Join without submitting a business case

Best for people who work in marketing & sales

Register

Group Diagnosis

Perfect if you want to...

Learn with other business owners
Lower investment
Structured discussion

Starts at no charge

Register

Private Diagnosis

Perfect if you want to...

Want dedicated attention
Have a complex business problem
Need a deeper investigation

Starts at N50,000

Register